Location Dallas
Client SBR Real Estate Holdings
Architect Perkins and Will
Design Team Ron Stelmarski, AIA; Phil Callison, AIA; John Strasius, AIA; Andrea Kabala; Gardner Vass; Greg Estes; Lauren Love; Ryan Roettker; Michael Edwards, AIA
Contractor Manhattan Construction
Civil Engineer Pacheco Koch
MEP Engineer JJA
Structural Engineer Thornton Tomasetti
Smoke Control Engineer Hughes Associates
Acoustical Designer Russ Berger Design Group
AV/IT Consultant GAP Solutions Group
Energy Modeling Consultant TLC Engineering
Landscape Architect Talley Associates

When The Richards Group moved from a multi-tenant building to a single-tenant tower, they asked the architect to preserve their corporate culture, one that has made them stand out as the largest independent advertising agency in North America. The 550,000-sf building was guided by the core principle of egalitarianism. This was achieved by using an offset elevator core, instead of a more conventional center-core layout, which allows an office environment with maximum flexibility, transparency, and openness. The liberated floor plan includes a four-story stairwell atrium that encourages physical activity and continues the longstanding cultural tradition of “stairwell meetings.” The high transparency and low reflectivity of the glass skin allows the people and colors inside to be put on display. The rainbow-colored stairs and workstation panels reference the innovative “rainbow roll” printing technique of the 1960s.

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